Video Editing/Finishing (existing footage)
You shoot it. We edit it. Its as simple as that. Well…maybe not quite that simple. Let’s back up a minute.
With the availability and convenience of technology for capturing high quality media content, there is every opportunity and reason to include your personal collection of content as complimentary components to your book. Media is especially important with regard to coloring your entries into blogging – which is key to establishing your core audience. However, when it comes to creating effective marketing and promotional materials, assembling and presenting this material on a professional level is imperative to exciting and impacting not just your audience, but the high eschelon and gate-keepers to the major media outlets.
For that matter alone – it is best to align with ONLY professionals who have experience in delivering content at the highest level possible. Anything less, including doing it yourself, will not bode well, or exude confidence that you are ready for major media attention – necessary to break-out and reach the highest of sales ranks.
Let’s start with the front cover-art. Maybe the inspiration that led you down the path to write about a certain book’s topic was inspired by someone, or something that was the muse of attention. And let’s further assume that the essence of the picture is intact, but the surrounds are less than optimal. Maybe the essence of the subject is captured perfectly, but the surroundings are not quite what you hoped, or do not properly reflect the theme of your work. A talented composite artist can take your core picture, and with a little effort turn it into a dynamic piece art that will make your book truly stand out from the pack.
The exact same premise holds true with video. Like pictures, many people have the technology sitting right in their pocket, to shoot extremely high quality video. And employing good shooting habits can result in some very high quality video. That said, the quality of the captured media is only going to be as strong as the quality of the presentation. And in the world of video, the key to high quality presentation is all in the process of editing. And no different than a well written book, the pace and flow of video is paramount to an effective presentation; from which extends a number of important and vital components, including: having a well written narrative or story board (sequential appearance of (shots) in conveying the theme or story), high audio/sound quality, good picture resolution and visual continuity. That is where an experienced producer, graphic designer, and/or editor can be a great asset to your support team.
Nitro producers and editors are industry pros with years of experience in high-end content delivery from literally every sector of medias: television, film, and the web. With styles ranging from commercials, drama, reality, comedy, and everything in between.
Now granted, we’re not saying that we can turn footage from your iPhone into an Academy Award winning show piece. But what we can do, is insure that if you feel strongly about what you have shot, Nitro’s professionals can bring out its best features and work to help it reach the highest technical standard, while delivering the most enjoyable viewer experience possible. If you are interested in learning more, including finding out just how affordable the best can be – then feel free to contact us anytime!